book review format examples
book review format examples
Book Review – the Ultimate Web Marketing Strategy by Ed Rivis
The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.
Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.
Every year thousands of new websites come online.
Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.
Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.
The Ultimate Web Marketing Strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.
This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.
Chapters follow a logical progression, but each chapter is stand alone.
If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.
The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.
In the very beginning Ed lists the 13 most common reasons for poor web performance.
If you have:
- Perfectly targeted traffic
- THE PERFECT keywords
- A site that is not pushy
- A website that radiates trust
- Rock solid design that is not too flashy and nor too slow.
Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.
Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.
Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.
Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.
A sneak peak – Ed has another product coming out soon on statistics.
Now you may be like Ed was a while ago and think that stats are not the most exciting subject.
But this is a huge mistake.
If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.
About the Author
Cindy King
Cross-Cultural Marketer & International Sales Specialist
Over 25 years field experience in aligning cultural offers for international sales.
International content strategy
Custom publishing in English to build international markets B2B international lead generation
40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
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All about the 80’s?
I’m doing a project about the 80’s in magazine format. So what I need to know is=
(1980-1990)
-famous restaurants and food people ate in the 80’s
-2 most famous people in the 80’s and what are their accomplishments and a few other (less) famous people
-Popular books and authors in the 80’s. ones that everyone had to get ( like Harry Potter nowadays! haha just an example)
And also give YOUR book/author review if possible( it’s a book/author REVIEW page. so i need some opinions. lol)
Please give the the url from which you found your info (if you did, if not, it’s ok.)
THANK YOU!!!!!!
Restaurants – places like Spago (started in 1982), Panda Express (expanded from Panda Inn to fast food in 1983). Starbucks started expanding outside Seattle in 1984. Don’t forget the McDonalds shooting in San Ysidro, CA in 1984.
Famous People –
Political
Ronald Reagan, US President (1981-1989), Former actor, former governor of California, Reaganomics, assassination attempt failed, military action in Grenada, Iran-Contra Affair, Oliver North, reduction of American and Soviet nuclear arsenals.
Margaret Thatcher – Prime Minister of the United Kingdom (1979-1990), the “Iron Lady”, the Falklands War.
Princess Diana – married Prince Charles 1981
Entertainment
Madonna – pop star, actress
Michael Jackson – pop star (The King of Pop), Thriller, Bad
Bruce Springsteen – rock star, Born in the USA
David Letterman – Late Night with David Letterman debuted in 1982
CNN Network – started broadcasting 1980
MTV – started broadcasting in 1981
Popular Books/Authors
Tom Clancy – The Hunt for Red October (1984), Red Storm Rising (1986) and others
Stephen King, John Irving, James Michener, Danielle Steele
Bestsellers:
The Bourne Identity – Robert Ludlum (1980)
The Color Purple – Alice Walker (1983 Pulitzer Prize, fiction)
Lonesome Dove – Larry McMurtry (1986 Pulitzer Prize, fiction)
Misery – Stephen King (1987)
The Joy Luck Club – Amy Tan (1989)
(Most of this information was found in wikipedia or at the sites noted below)
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